In the era of wholesale import substitution, it's time to turn to domestically produced goods. Moreover, Russian trademarks have managed to establish themselves outside the country.
Today we offer the top 10 famous Russian brands in the world. Domestic watches, cars and, of course, automatic machines have found their fans all over the planet.
Despite the clearly skeptical attitude of Russians towards their auto industry, Lada is quite well known outside the Russian Federation. AvtoVAZ products can be found on the roads of Eastern and Southern Europe and in some countries of the Middle East.
9. Aeroflot
The largest national carrier is a member of the SkyTeam alliance, which includes airlines from four continents. Aeroflot's route network includes 12 transcontinental and 5 transatlantic flights, the company is one of the safest in Europe and enjoys the recognition of foreign passengers.
8. ABBYY
Even in Russia, not everyone knows that the most famous text recognition program ABBYY FineReader was developed by a domestic company. The ABBYY brand appeared in 1989 in Moscow. Today, the group includes 14 international companies with 1,250 employees and 900 outsourcers. ABBYY software products are used by over 40 million users in 200 countries.
7. Marussia
Sports cars under the Marussia brand were invented by showman and racing driver Nikolai Fomenko. Unfortunately, the company was liquidated in 2014. But Marussia racing cars over the 7 years of the brand's existence began to be recognized by motorsport fans not only in Russia.
6. KAMAZ
The legendary Russian trucks are famous all over the world. KamAZ trucks are known for their endurance, unpretentiousness and high carrying capacity. About 15% of the company's shares are owned by Daimler.
5. Kaspersky
One of them is successfully used by both Russian and foreign users. Kaspersky Internet Security enjoys well-deserved popularity, as it annually proves its effectiveness in the fight against the advanced developments of malware creators.
4. Clock "Rocket"
This watch is produced by the oldest Petrodvorets watch factory in the country. The watches are presented at Baselworld international exhibitions, and the most famous Russian model Natalia Vodyanova was attracted to the brand's advertising. The brand is becoming more and more popular among foreign connoisseurs of quality watches.
3. Gazprom
The undisputed leader in the energy industry is one of the world's top 100 companies. The company has assets in Greece, Turkey, Germany, Austria and dozens of other countries. And thanks to sponsorship at major international events - sports championships, olympiads - the brand is one of the most famous in the international arena.
2. Stolichnaya
In the 1990s, the rights to the brand were registered by businessman Yuri Shefler, whose company Spirits International (SPI), registered in Luxembourg, subsequently produced this famous vodka. It was only in 2015 that a court in Rotterdam ruled that all rights to Stolichnaya should be returned to the Russian authorities as soon as possible.
1. Kalashnikov
The most famous Kalashnikov assault rifle in the world. Over the entire history of the brand, about 70 million units have been produced. Kalashnikov appears in films, books are written about him, reproduced in computer games. And among the Arab sheikhs, the order of a gilded machine gun is considered a special chic.
It so happened that we, Russians, love imported brands (read goods) more. It seems to us that they are better in quality, that they are more reliable. And given this not at all strangeness of our mentality, in the struggle for our attention and warming up our stereotypes, entrepreneurs come up with brands of “foreign” origin in Russia. We present the largest collection of these good werewolves on the Internet:
It is the Japanese AKAI that is not represented on the Russian market, since it declared bankruptcy in 2000. Positioning itself today as the Japanese brand AKAI, which offers itself in Russian stores, was registered in Russia in 2002 by Akai Universal and has no legal relationship to the Japanese company of the same name. Later, the Russian brand AKAI was bought up and fought for by many well-known and unknown Russian and foreign companies, among which is M-Video. For curiosity: it was the Japanese AKAI who first invented, or rather patented, the remote control and the on-screen menu of TVs. But this invention has nothing to do with our AKAI.
BORK, perhaps, was the first one who shook our minds and we learned that "German" quality can be produced in China by order of Russian entrepreneurs. Therefore, we will not say much about this brand, just that it is Russian, which in no way diminishes our respect for it. But read on. There are still so many different interesting and unexpected things.
ALtheBA was created by Alexander Bayer. The name is formed from the initial letters of the name AL and the surname BA. Shoes are made in Russia and China. Has nothing to do with Italy. There are no such stores in Italy and Europe in general.
The successful Carlo Pazolini brand was created by Ilya Reznik in Russia in 1991. Quality shoes are made in Portugal and China. It is the only footwear brand to have opened over 50 own branded stores in the US and Europe.
Camelot is a completely Russian brand. Produces in China copies of models from more expensive brands Grinders, DrMartens and Shellys.
Carnaby and Chester were created by Russian entrepreneurs and no longer hide their identity completely. Russian origin.
The customer of the Bagbier brand is Ivan Bagnyuk (that's why the name of the beer contains “Bag…”), the owner and general director of the Omsk brewery Rossar, where it is produced.
Elenberg is the own brand of the Eldorado chain.
The Erich Krause brand is owned by Office Premier, registered to Dmitry Beloglazov in 1994. Products are manufactured in Moscow at the Polygraphics factory and in Yoshkar-Ola at the Premier Plast factory.
Alexey Nechaev and Alexander Davankov were the creators of the Faberlic cosmetic brand. In 1997, they founded the Russian Line company, which was later renamed to the more cosmetic Faberlic. Today this brand is successful except in Russia and in Ukraine and Belarus, Kazakhstan, Azerbaijan, the Baltic States, Romania, Hungary and Germany. Many people do not even think of the absolutely Russian beginning of this brand.
Finn Flare brand owner Ksenia Ryasova. Design studio in Moscow. Clothes are made in China, accessories are made in Vietnam.
Frau Schmidt was invented in Russia in 2007. The author of the idea of a narrowly focused brand of household chemicals is Elena Shmidt, managing partner of Pharmonics. The right move of the authors of the brand was that they offered the market not a universal cleaner or detergent, but a specialized one. Products are developed in Russia and manufactured in Europe.
Like many products here, the Gipfel brand offers us quite high-quality products on the logo of which Gipfel Germany or Gipfel Belgium is indicated. Because Gipfel GmbH was registered in 2003 in Germany for ... not quite a German surname Agababaev. Gipfel in Belgium is registered to the not-quite-Belgian surname Karpov. Anatoly Evgenievich. According to some sources - the same world chess champion. The brand's website is registered to Yuri M. Isaev. Sellers in stores do not hide the fact that all products are made in China.
"Italian" products under the brands Grand di Pasta and Grand di Oliva are produced at the address: Chelyabinsk, the village of Melkombinat No. 2, Open Joint Stock Company Makfa.
Greenfield is produced by the St. Petersburg tea company OOO Orimi-trade, which produces several brands of tea, including under the brands Princess Nouri, Princess Java, Princess Kandy and Princess Gita. In addition to the English name and English origin, Greenfield has nothing to do with England.
In response to the Greenfield brand from Orimi Trade, May Tea Company created the Curtis brand (originally called Curtis & Patridge, but under such a complex and unpronounceable name “did not go”).
Curtis & Patridge, who "didn't go" ...
Fully Russian company of children's clothing and toys Gulliver, registered in 1997 at CJSC Trading House Gulliver and Co.
Joss is the own brand of sportswear and accessories of the Sportmaster chain. Produced in China.
Kaiser was invented in the 90s by Pavel Loginov. Produced in Poland and China. It is represented by the slogan "German household appliances", but the Kaiser brand is unknown neither in Germany nor anywhere outside the CIS.
Maxim Klimov, creator of the L'Etoile network (now deceased). The development of the brand began with the Kurs group of companies. The first L'Etoile store opened in Moscow in 1997, in France and elsewhere in the world this network not present.
We Russians love Indian and English (although English is also almost Indian) tea. Nevertheless, a beautiful, French type, Maitre de The tea appeared on our shelves. But in France, and nowhere else in the world there is no such tea. Its origin is entirely Russian. Tea is packaged in Russia by Modern Tea Technologies LLC.
Mayonnaise and Mr Ricco products are produced in Yelabuga (Tatarstan), the brand (like many on this page) was developed by Russian design studios.
In Europe, there is a chain of OGGI stores. But it has nothing to do with the network we're talking about except that it filed a challenge for the right to use the OGGI name. As our OGGI writes on its website in the news: "Due to the inability to register the OGGI brand in many countries, we are changing the spelling of our name." The new spelling, OODJI, has already been registered in over 100 countries. OGGI - registered in 1998, (aka OODJI in 2010) - Russian brands owned by the St. Petersburg company "August-Plus" OODJI products are developed in Russia and China, manufactured in China.
O'stin launched the Sportmaster network. The clothes are made in China, India and other Asian countries.
The Polaris brand belonged at different times to LLC POLARIS-4, then NT Computer, then JSC Microtech International S.A. (founder Sergey Bestuzhev). The brand claims to be sold on three continents, but can only be found in Russia and the CIS. The equipment is made in China.
The Prology brand was also invented in Russia in 1996, mowed down to American roots. But in America there is no such brand.
PROPLEX positioned itself as window systems from Austria, in fact it is a Russian manufacturer of PVC profiles founded in 1999. The plant is located in Podolsk. To be honest, it must be said that the technologies and equipment at the plant are German.
The Ralf Ringer brand, created in 1995 by Andrey Berezhny, ordered the first shoes at the Burevestnik shoe factory in Moscow. Today, shoes are produced in addition to Moscow, in Vladimir and Zaraysk.
Riston tea is harvested in Ceylon, but packed in Russia, which does not make it any less Ceylon. The brand was invented and developed entirely in Russia.
Rolsen officially positions itself as a Korean brand. In fact, it is completely Russian and was invented in 1995 by Sergei Belousov. Products are assembled at our own factory in Fryazino from components from Southeast Asia.
Savage is a completely Russian brand, registered in 2000. The products are manufactured in China and Russia.
The Scarlett brand was registered in 1996 in the UK. But the company is of Russian origin. The equipment is made in China.
The first SELA store was opened in the early 90s by Eduard Ostrobrod and his brother Alexander Pekarsky in St. Petersburg. The first batches were delivered from Israel. Later from China and Bangladesh. SELA from Hebrew "rock". But I think the beauty of the name is that it's short, easy to hear, and similar to SALE. That is why many stores, placing the word SALE on their windows, unwittingly advertised the SELA brand.
In 1974, the Supra Corporation of Japan was registered in Japan, but in the 90s another Supra appeared on the Russian market, which was not legally related to the Japanese one. The Japanese technology brand Supra no longer exists. Therefore, the Supra that you will meet in Russia is the result of Russian-Chinese economic relations.
Tervolina is by no means an Italian brand, shoes are sewn in China and in Togliatti at the Leader factory.
TJCollection, Chester, Carnaby - belong to a Russian company registered in 1992, allegedly owned by Timur and Yulia (hence TJ). Positions its shoes as "made in Italy and / or Spain and / or the UK", despite the fact that no stores from these brands were found in these countries.
The completely Russian brand Vitek was registered in 2000 by Golder Electronics (owner Andrey Derevyanchenko). In addition to the Vitek brand, this company owns the Maxwell, Rondell, Collfort brands. The volume of the brand in 2009 amounted to $90 million.
The brand participated in the rating "Forbes: 50 best-selling Russian brands in 2009" and took 42nd place.
The Vitesse brand is owned by Vitesse Culinary Club LLC. Legal address: Tula region, Tula, st. D. Ulyanova, 15. Products are made in Tula and China.
Westland positions itself as an American brand that has been around since the 1930s. In fact, this is a completely Russian brand, since 1996 (date of registration) it has been producing its high-quality products in Turkey. Nowhere except Russia under such a brand jeans are not sold. The company does not have a website in English.
Gloria Jeans was founded in 1988 in Rostov-on-Don by Vladimir Melnikov. Since the date of foundation, Vladimir has been its current and active CEO, despite the fact that in 2018 he will be 70 years old. I would like to tell you a little about it. When Melnikov was a teenager, he was left without parents. He grew up as a bully and left school in the 6th grade (due to which he does not have a diploma of secondary education), at the age of 15 he got a job at a factory. In the sixties, and then in the seventies, he was twice convicted of fartsovka. Third time in the eighties for currency trading, while trying to purchase sewing equipment for his cooperative abroad. In 2011, Melnikov was noted by Forbes magazine as one of the 9 most unusual Russian businessmen.
Zolla positions itself as an Italian brand. In fact, there is no such fashion brand in Italy. The company manufactures its products in Sri Lanka, China and Bangladesh. That does not detract from the dignity of this brand.
The brand VIS-A-VIS (French for “face to face”) was founded in Moscow in 2000.
Motor Jeans is a brand of Russian origin. Offers quality jeans and accessories made in Turkey.
The coffee positions itself as Made in Germany, but the name is Spanish (meaning "miracle"). The company produces coffee at the Intercafe plant in Mytishchi. Not a word is said about the attitude towards Germany on the plant's website!
"Ile de Beauté" is undoubtedly a respected perfume and cosmetic brand in Russia. There are no such stores in France. The Ile de Beaute brand belongs to the United Europe holding, whose central office is located in the Moscow region (the urban settlement Moskovsky Settlement of the Ulyanovsk Forest Park).
The HANDERSON brand has been owned by TAMI & CO LLC since 1998. It is clear that the form Limited Liability Company is a Russian form of ownership.
Green Mama was created in 1996 by Oleg Nasobin and his wife with their own production in the Moscow region.
The CentrОbuv brand was created in 1996 in Moscow. Despite the fact that the brand is completely Russian, it has excellent integration to the West - today the Centro brand is represented in Poland, Ukraine, Lithuania, and Latvia.
Bosco di Ciliegi controlling stake owner Mikhail Kusnirovich. Bosco di Ciliegi from Italian - "cherry forest" - completely Moscow company, the main shareholder of Moscow GUM
The delightful brand of Hiltop tea in a gift box is owned by the Maxim Podarkov company, which is owned by Andrey Viktorovich Safonov. Hilltop means "top of the hill" (hill + top).
The Jardin coffee brand, as well as TESS tea and Greenfield tea, are produced by the Orimi Trade company from St. Petersburg.
ZINGER is a manufacturer and supplier of the highest quality manicure and other haberdashery accessories. The brand was registered in 1998 and has about 50 stores in Russia (the main ones are in Moscow and St. Petersburg). Abroad, this brand (except for the German ZINGER - sewing machines) is not present. Our brand has nothing to do with ZINGER sewing machines.
The Explay trademark was registered in 2007 and belongs to a Russian supplier digital devices CJSC "Eksplay" from Yekaterinburg,. The main direction is the sale and warranty service of electronic devices.
Flo & Jo has been around since 2001. This title has two female names- Florinda and Joanna, denoting opposite directions in the thoughts and desires of women. Nowhere in Europe or in other countries is this clothing brand “from Italy”.
Despite the fact that incanto successfully positions itself as Italian lingerie and accessories, it is a Russian company, since there is no such brand in Europe, as well as stores. Which in no way weakens the merits of the offer of this esteemed brand.
The INCITY brand network, owned by Modny Continent OJSC, is one of the largest federal fashion clothing chains in Russia, Ukraine, Kazakhstan, Belarus and Kyrgyzstan. According to Nielsen research in 2012, INCITY has one of the highest recognition rates among brands in its category.
KANZLER is one of the most respected and high-quality Russian menswear brands with over 20 years of history. KANZLER offers its products in about 60 cities of Russia: from St. Petersburg to Ulan-Ude. There are no such shops in Germany.
When we actively used CDs and DVDs, we all thought that Mirex was some kind of Asian monster in the production of recordable optical media. In fact, Mirex is our Mirex Company LLC, the general director is Viktor Gennadievich Ulitin. The brand gained fame due to the fact that it was the first on the Russian IT market to offer an up-to-date and high-quality product. Today the company offers flash drives to the market.
Allegedly, the American brand Redmond is in fact registered with Technopoisk LLC, St. Petersburg, Koli Tomchak St., 28 V
The Redmond Industrial Group itself was registered in the USA in 2007 by Alex Glavachek.
The company appeared on the market with inexpensive small household appliances at the very moment when the market was in great need of it, which played a positive role in the popularity of this brand.
Sven is a Russian manufacturer of acoustic systems and peripherals for computers Oy Sven Scandinavia Ltd. According to official information, the office is located in Finland. At first, products under the Sven brand (multimedia and portable acoustic systems, multi-channel home theater acoustic systems, keyboards, headphones, headsets, and so on) were produced as part of the conversion at the Bryansk Defense Plant. Today, production has moved to Taiwan and China.
The other day, the Industry Development Fund launched a flash mob in social networks #BuyOur. Users began posting photos of domestic products they use and passing the baton to friends. This campaign is designed to help Russian manufacturers, because recommendations from friends are the best advertisement.
Flashmob participants advised each other, for example, on domestic cosmetics Natura Siberica and Cocco Bello, HarryCooper glasses, children's clothing brands Eli'n'son and Little Star, Casademont sausage and Aquin drinking water.
It is hard for our entrepreneurs to compete with Western corporations that can afford to spend a lot of money to conquer the Russian market. Even domestic businessmen have to deal with the age-old stereotype that nothing good is produced in our country. Therefore, they make logos in Latin and even invent legends about the foreign origin of their goods.
Often, Russians do not even suspect that they are buying domestic products. There are a lot of texts about Russian brands pretending to be foreign in Runet. Rusbase decided to remember which products are usually not perceived as Russian, but could be a reason to be proud of our entrepreneurs.
I bet you did not know that they are connected with Russia:
Appliances
- Bork- brand of the Russian network of consumer electronics "Technopark" (earlier "Electroflot"). Registered in Germany and promoted as the benchmark for German quality. In fact, multicookers, juicers and other Bork appliances are made in China. In 2010, the Federal Antimonopoly Service fined the company 100,000 rubles for this. Today Bork is considered a premium brand and has a network of branded salons.
- Vitek- the trademark is registered in Austria by Andrey Derevyanchenko, head of Golder Electronics. On the boxes they wrote about Austrian origin, but they were made in China. Vitek has long been one of the most recognizable brands in Russia.
- Rolsen- the company was founded in 1995 by Sergei Belousov (Acronis) together with a friend at the Moscow Institute of Physics and Technology Ilya Zubarev. We started by assembling LG TVs at a factory in Fryazino, and then launched our own brand. Later, they bought the Rubin trademark along with production in Voronezh.
- scarlett registered Russian businessman Sergey Mashukov. The brand belongs to the English company Arima Holding and is produced in Southeast Asia.
- Manufacturer of large kitchen appliances Kaiser- the brainchild of the Russian Pavel Loginov. Maintains the reputation of a German company, but is produced in a Polish factory.
- Redmond- the trademark was registered in 2006 by the Russian company Technopoisk. Thanks to active marketing, it occupied a third of the domestic multicooker market.
Cloth
- oggi- translated from Italian as "today." The brand was created in 1998 by the St. Petersburg company "August Plus". The design bureau is located in St. Petersburg, most of the clothes are made in China.
- Gloria Jeans- the history of the famous jeans brand begins with the Gloria cooperative, which was created in 1988 by Vladimir Melnikov from Rostov. Today the company has 35 factories in Russia and 13 in Ukraine.
- Brands be free, Love Republic And Zarina belong to the St. Petersburg company "Melon Fashion Group". Initially, all their products were produced by the Pervomayskaya Zarya garment factory, now 90% of the items are produced abroad.
- Chain of clothing stores Sela(translated from Hebrew as “rock”) was created in the early 1990s by cousins Boris Ostrobrod and Arkady Pekarevsky. We started by selling Chinese down jackets, then we decided to sell our own. The design bureau is located in Israel, production is in China.
- Russian Andrey Tarasov bought the rights to use the brand from an old Italian family company Meucci in Russia. Part of the assortment is sewn in Italy, but all outerwear is made at a factory in Lobnya near Moscow.
- InCity is a Russian brand created in 2005 by the founders of Modny Continent OJSC. Clothing production is located in the countries of Southeast Asia.
Shoes
- Brand Carlo Pazolini was born not in Italy, but in Russia. In 1992, Ilya Reznik, an engineer at the Moskvich automobile plant, ordered a batch of shoes from an Italian factory. The logo was drawn by a Russian advertising agency. A few years later, Reznik bought two shoe factories in Tuchkovo and Kubinka near Moscow. Now, however, most of Carlo Pazolini's products are made in China.
- Shoe brands T.J. Collection, Chester And Carnaby positioned as Italian and English. According to some reports, they belong to our former compatriots Timur and Yulia Akhmetov (their initials are in the name of the TJ Collection). It was reported that at first the products of these brands were produced near Lipetsk, and then in China.
- Shoes Ralf Ringer usually mistaken for German or Austrian. But in fact, it is produced in factories in Moscow, Vladimir and Zaraysk. The leaders of the company, by the way, do not hide this at all.
- Tervolina sews his shoes at the Leader factory in Tolyatti. The sonorous name has remained since the time when the company was engaged in the import of Czech and Hungarian shoes.
- Camelot is a Russian company that sold Grinders and Dr. Martens shoes in the 1990s. In 1999, they launched their own brand, more accessible to young people. These shoes are made in Poland and China.
- ALBA translated from Italian as “dawn, beginning”, and also plays on the name of the founder - Russian entrepreneur Alexander Bayer. Like the others, at first he brought imported shoes to Russia, then he decided to launch his own brand. ALBA shoes are made under contract by Spanish and Italian factories.
- Brand Mascotte founded by the Russian company Moskot-shoes LLC in 2000. Design bureaus are located in Moscow and Italy, production - in China.
Cosmetics and household chemicals
- history of the company Faberlic began in 1997, when Moscow State University graduates Alexei Nechaev and Alexander Davankov founded the Russian Line company. The bet on Russian origin did not bring results, and after much deliberation, the Faberlic brand was born. This cosmetics is produced at two factories - in Moscow Biryulyovo and in the village of Sobolikha near Moscow.
- Toothpaste Splat and other brand products are manufactured at factories in the Novgorod and Moscow regions. The founder of the company Evgeny Demin started this business in 2001 and managed to win 15% of the Russian market.
- Another premium brand of oral hygiene products R.O.C.S. belongs to the Russian group "Diarsi". Products are produced by two factories in the Moscow region (Domodedovo and the village of Staraya Sitnya).
Products
- Tea brands Greenfield And Tess as well as coffee jardin belong to the St. Petersburg company Orimi Trade. They are produced in a factory in Leningrad region. At the same time, the Greenfield brand was initially positioned as British.
- Tea Curtis produces a plant in Fryazino near Moscow. The brand belongs to the May company, which has firmly established itself in the market thanks to the promoted Maisky tea.
- Coffee Milagro(the name is translated from Spanish as “miracle”) is produced at the Intercafe plant in Mytishchi.
- Branded ketchups and sauces Mr. Ricco, which we remember for its advertising with sultry Italians, is produced by the Kazan Dairy Plant (owned by Nefis Group of Companies).
Other
- Allegedly a German stationery brand Erich Krause owned by the Russian company Office Premier. Production is located in Southeast Asia.
- Bicycles Stels are produced at factories in Kubinka near Moscow, in Krasnodar Territory and in the Sverdlovsk region.
- Japanese-styled women's cigarettes Sakura Produced by the Donskoy Tabak plant.
3. ALtheBA invented Alexander Bayer. The name is formed from the initial letters of the name and surname. Shoes ALtheBA produced in Russia and China. Unfortunately, this brand has nothing to do with Italy.. There are no such stores in Italy and Europe in general.
4. Successful brand Carlo Pazolini was invented Ilya Reznik in Russia in 1991. Quality shoes are sewn in Portugal and China. It is the only footwear brand to have opened over 50 own branded stores in the US and Europe.
5. Camelot completely Russian brand. Produces copies of models from more expensive brands in China Grinders, Dr Martens and Shellys.
6. Carnaby and Chester created and do not hide their completely Russian origin for a long time.
7. Customer brand Bagbier - Ivan Bagnyuk(that's why the name of the beer has "Bag..."), the owner and general director of the Omsk brewery "Rossar", where it is produced.
8. Elenberg– own network brand "El Dorado"
9. Mark Erich Krause belongs to Office Premier, registered to Dmitry Beloglazov in 1994. Products are manufactured in Moscow at the Polygraphics factory and in Yoshkar-Ola at the Premier Plast».
10. Creator of a cosmetic brand Faberlic, it turns out that there were not foreigners, but our compatriots Alexey Nechaev and Alexander Davankov. In 1997, they founded the Russian Line company, which was later renamed to a more cosmetic Faberlic. Today this brand has spread widely not only in Russia, but also in Ukraine, Belarus, Kazakhstan, Azerbaijan, the Baltic countries, Romania, Hungary and Germany. The absolutely Russian beginning of this cosmetic brand does not even occur to many.
11. Brand Owner Finnflare Xenia Ryasova. Design studio in Moscow. Clothes are made in China, accessories are made in Vietnam.
12. Frau Schmidt invented in Russia in 2007. The author of the idea of a narrowly focused brand of household chemicals is Elena Shmidt, managing partner of the company " Pharmanix". The right move of the authors of the brand was that they offered the market not a universal cleaner or detergent, but a specialized one. Products are developed in Russia and manufactured in Europe.
13. Like many products presented here, the brand Gipfel offers us sufficiently high-quality products, the logo of which indicates Gipfel Germany or Gipfel Belgium. because Gipfel GmbH registered in 2003 in Germany for ... not quite a German surname Agababaev.
Gipfel in Belgium is registered to the not-quite-Belgian surname Karpov. According to some sources, the same world chess champion. The brand's website is registered to Yuri M. Isaev. Sellers in stores do not hide the fact that all products are made in China.
14. "Italian" branded products Grand di Pasta And Grand di Oliva manufactures at the address: Chelyabinsk, settlement Mill No. 2 Public corporation " Makfa».
15. Greenfield produced by the St. Petersburg tea company Orimi-trade LLC, which produces several brands of tea, including under the brands Princess Nouri, Princess Java, Princess Kandy and Princess Gita. In addition to the English name and English origin, Greenfield has nothing to do with England.
16. In response to the brand Greenfield from Orimi Trade « May tea company» created a brand Curtis(originally called Curtis&Patridge, but under such a complex and unpronounceable name “didn’t go”).
17. Completely Russian company of children's clothing and toys Gulliver registered in 1997 on CJSC "Trading house" Gulliver and Co ".
18. Joss- own brand of sportswear and accessories of the chain " sportmaster". Produced in China.
19. Kaiser invented in the 90s by Pavel Loginov. Produced in Poland and China. Represented by the slogan "German household appliances", but neither in Germany nor anywhere outside the CIS Kaiser brand unknown.
20. Network Creator L'Etoile» — Maxim Klimov(now deceased). The development of the brand began with the Kurs group of companies. The first L'Etoile store opened in Moscow in 1997. In France, and anywhere else in the world, this network is not present.
21. We love Indian and English (although English is also almost Indian) tea. Nevertheless, a beautiful, like French tea appeared on our shelves - Maitre de The. But in France, and nowhere else in the world there is no such tea. Its origin is entirely Russian. Tea is packaged in Russia by Modern Tea Technologies LLC.
22. Mayonnaise and products Mr Ricco produced produced in the Laishevsky district of the Republic of Tatarstan, the brand (like many on this page) was developed by Russian design studios.
23. There is a chain of stores in Europe OGGI. But it has nothing to do with the network we are talking about, except that it once filed a challenge for the right to use the OGGI name. As our OGGI writes on its website in the news: "Due to the inability to register the OGGI brand in many countries, we are changing the spelling of our name." The new spelling, OODJI, has already been registered in over 100 countries. OGGI - registered in 1998, (aka OODJI in 2010) - Russian brands owned by the St. Petersburg company August-Plus. OODJI products are developed in Russia and China and manufactured in China.
24. O'stin brought out the network "Sportmaster". The clothes are made in China, India and other Asian countries.
25. Brand Polaris belonged at different times either to OOO POLARIS-4 or to NT Computer”, then JSC “Microtech International S.A.” (founder Sergey Bestuzhev). The brand claims to be sold on three continents, but can only be found in Russia and the CIS. The equipment is made in China.
26. Prology brand it was also invented in Russia in 1996, mowed down to American roots, but there is no such brand in America.
27. PROPLEX positioned itself as window systems from Austria, in fact it is a Russian manufacturer of PVC profiles, founded in 1999. The plant is located in Podolsk. To be honest, it must be said that the technologies and equipment at the plant are German.
28. Brand Ralf Ringer, created in 1995 Andrey Berezhny, ordered the first shoes at the Moscow shoe factory " Petrel". Today shoes are produced, except for Moscow, in Vladimir. RALF RINGER does not hide his Russian origin, he is even proud of it, but he never made shoes in China, only in Russia!
29. Riston tea collected in Ceylon, but packed in Russia, which makes it no less Ceylon. The brand was invented and developed entirely in Russia.
30. Rolsen officially positions itself as a Korean brand. In fact, it is completely Russian and was invented in 1995. Sergei Belousov. Products are assembled at our own factory in Fryazino from components from Southeast Asia.
31. Savage completely Russian brand, registered in 2000. The products are manufactured in China and Russia.
32. Brand Scarlett registered in 1996 in the UK. But the company is of Russian origin. The equipment is made in China.
33. First Store SELA opened in the early 90s Boris Ostrobrod with his brother Arkady Pekarevsky in St. Petersburg. The first batches were delivered from Israel, later from China and Bangladesh. SELA translated from Hebrew - "rock". But I think that the beauty of the name is that it is short, fits well with the ear and is similar to SALE (sale). That is why many stores, placing the word SALE on their windows, unwittingly advertised the SELA brand.
34. In 1974, a company was registered in Japan Supra Corporation of Japan, but in the 90s another Supra appeared on the Russian market, legally unrelated to the Japanese one. The Japanese technology brand Supra no longer exists. Therefore, the Supra that you will meet in Russia is the result of Russian-Chinese economic relations.
35. Tervolina not at all an Italian brand, shoes are sewn in China and in Togliatti at the Leader factory.
36. TJCollection, Chester, Carnaby- belong to a Russian company registered in 1992, whose owners are Timur and Yulia (hence TJ). Positions its shoes as "made in Italy and / or Spain and / or the UK", despite the fact that in these countries there are no stores from these brands.
37. Completely Russian brand Vitek was registered in 2000 by Golder Electronics (owner Andrey Derevyanchenko). In addition to the Vitek brand, this company owns brands Maxwell, Rondell, Colfort.
38. Vitesse brand belongs to OOO Culinary Club Vitesse. Legal address: Tula region, Tula, st. D. Ulyanova, 15. Products are made in Tula and China.
39. Westland positions itself as a true American brand that has existed since 1930. In fact, this is a completely Russian brand, since 1996 (date of registration) it has been producing its high-quality products in Turkey. Nowhere except Russia under such a brand jeans are not sold. The company does not have a website in English.
40. Gloria Jeans founded in 1988 in Rostov-on-Don by Vladimir Melnikov. Since its founding, Vladimir has been its current and active CEO, despite the fact that he turns 70 in 2018. I would like to tell you a little about it. When Melnikov was a teenager, he was left without parents. He grew up as a bully and left school in the 6th grade (due to which he does not have a diploma of secondary education), at the age of 15 he got a job at a factory. In the sixties, and then in the seventies, he was twice convicted of fartsovka. The third time was detained in the eighties for trading in currency while trying to purchase sewing equipment abroad for his cooperative. In 2011, Melnikov was noted by the magazine " Forbes"as one of the 9 most unusual Russian businessmen.
41. Zolla positions itself as an Italian brand. In fact, there is no such fashion brand in Italy. The company manufactures its products in Sri Lanka, China and Bangladesh. That does not detract from the dignity of this brand.
42. Brand VIS-A-VIS(French for “face to face”) was founded in Moscow in 2000.
43. Motor Jeans- a brand of Russian origin. Offers quality jeans and accessories made in Turkey.
44. " Ile de Beaute"- undoubtedly a respected perfume and cosmetic brand in Russia. There are no such stores in France. The brand "Ile de Beaute" belongs to the holding " United Europe”, the central office is located in the Moscow region (urban settlement “Moskovsky settlement” of the Ulyanovsk forest park).
45. Brand HANDERSON Since 1998, the company TAMI and CO LLC has been owned. It is clear that the form - "Limited Liability Company" - is the Russian form of ownership.
46. green mom was established in 1996 by Oleg Nasobin and his wife with their own production in the Moscow region.
47. Centro brand was established in 1996 in Moscow. Despite the fact that the brand is completely Russian, it has excellent integration to the West - today the Centro brand is represented in Poland, Ukraine, Lithuania, and Latvia.
48. The owner of a controlling stake Bosco di Ciliegi Mikhail Kusnirovich. Bosco di Ciliegi is Italian for "cherry forest". This is a completely Moscow-based company, the main shareholder of the Moscow GUM.
50. Coffee brand jardin just like tea TESS and Greenfield tea, produced by the Orimi Trade company from St. Petersburg.
51. Tea brand TESS just like coffee jardin with Greenfield tea, produced by the Orimi Trade company from St. Petersburg.
52. ZINGER is a manufacturer and supplier of manicure and other haberdashery accessories of the highest quality. The brand was registered in 1998 and has about 50 stores in Russia (the main ones are in Moscow and St. Petersburg). Abroad, this brand (except for the German ZINGER - sewing machines) is not present. Our brand has nothing to do with ZINGER sewing machines.
53. Trademark Explay registered in 2007 and owned by the Russian supplier of digital devices CJSC Explay from Yekaterinburg. The main direction is the sale and warranty service of electronic devices.
54. Despite the fact that incanto successfully positions itself as Italian lingerie and accessories, this is a Russian company, since there is no such brand in Europe, as well as stores. That does not in the least weaken the merits of the offer of this esteemed brand.
55. Brand network INCITY, owned by Modny Continent OJSC, is one of the largest federal fashion clothing chains in Russia, Ukraine, Kazakhstan, Belarus and Kyrgyzstan. According to Nielsen research, NCITY has one of the highest recognition rates among brands in its own category.
56.K ANZLER is one of the most respected and high-quality Russian menswear brands with over 20 years of history. KANZLER offers its products in 60 cities of Russia: from St. Petersburg to Ulan-Ude. There are no such shops in Germany.
57. Allegedly American brand Redmond in fact, it is registered at Technopoisk LLC, St. Petersburg, on Koli Tomchak St., 28 V.
The Redmond Industrial Group itself was registered in the USA in 2007 by Alex Glavachek.
The company appeared on the market with inexpensive small household appliances at the very moment when the market was in great need of it, which played a positive role in the popularity of this brand.
58. Sven- Russian manufacturer of acoustic systems and peripherals for computers Oy Sven Scandinavia Ltd. According to official information, the office is located in Finland. At first, products under the Sven brand (multimedia and portable acoustic systems, multi-channel acoustic systems, home theater systems, keyboards, headphones, headsets, and so on) were produced as part of the conversion at the Bryansk Defense Plant. Today, production has moved to Taiwan and China.
59. Vassa&Co created in Russia in 2000 with a claim to compete with global fashion trends. The head office is located in Yekaterinburg, sales departments are in the same place and in Moscow.
60. Zarina (Zarina)- absolutely Russian brand, founded in 1993. Since 2009, Renata Litvinova has been involved in the creation of collections. Zarina is part of the Melon Fashion Group, which includes the brands Love Republic and Befree.
61. Crispbread Dr.K?rner do not have German roots, but are produced by the Khlebprom OJSC company, whose office is located in Moscow on the street. Rustaveli, 14, and the production of Dr.K?rner is located in the Smolensk region, Yartsevo.
62. Only the name and style of this tea are truly English. Produces tea LLC "Yakovlev tea-packing factory" at the address: Moscow region, Podolsky district, Yakovlevo village, st. Shosseynaya, 1. Which does not mean that this tea is bad.
63. Rondell like brands Vitek and Maxwell, belongs to Golder Electronics (owner Andrey Derevyanchenko). The company is located in Moscow, Pestovsky per., 10.
64. Brands TOP HOUSE, NORDLAND And baby speci belong to the Russian LLC "ALTEROS", location: Moscow, Warsaw highway, 125. The company began its work in 1999. Nowhere abroad (including in Europe) these brands are represented.
Bork Electronic, Vinzer Corporation, and Vitesse France misled customers by claiming they made their products in Europe.
This is the result of the investigation of the Federal Antimonopoly Service (FAS). Violators face a fine of 100,000 to 500,000 rubles. For the company, the money is small, but if the FAS proves in court that Bork really misled its customers, the reputational damage will be significant, the company may reduce its market share, Alexander Onishchuk, president of the RATEK association, believes, Vedomosti reports.
FAS note
Since Soviet times, our customer has a clear idea that foreign brands can serve as a global quality standard. Especially for those who cannot, the Russian entrepreneur offers "European quality at affordable prices" - products of Chinese, Polish and Russian production with beautiful foreign names.
Together with Derevyanchenko, Evgeny Nazarov, the founder of a lesser-known brand of household appliances, also started Vigor(derived from English vibrant - courageous, strong), it is registered in Hungary. In Moscow, Vigor's office is located in a room rented from the Vympel plant, where 20 people sit, all models of household appliances stand, and there is a pleasant smell of borscht from the factory canteen.
The commercial director of Vigor, Alexander Nazarov, does not hide the fact that all their household appliances, like those of any other Russian company, are bought in the countries of Southeast Asia, assembled at the same factories and often not only similar in appearance, but the same. “We visit factories, look at what they offer us, choose the models we like and agree on the price for which they will put the name of our brand on the teapot,” he says. “It makes no sense to develop our own design: it’s expensive, and anyway steal."
Trademark scarlett(owned by Arima Holding Corp., a joint brainchild of the Chinese and Russians), the manufacturer of the most purchased teapots in Russia, registered in England in 1996 and named after Scarlett O'Hara Hamilton Kennedy Butler. Because the founders of the brand saw the target audience as predominantly female, economic, but not alien to the classics of literature and romance.
If the buyer makes the choice of the simplest household appliances, focusing only on the price, then everything that is more complicated than an iron is already very difficult to sell under little-known brands.
Rolsen- a brand invented in 1995 by MIPT graduate Sergei Belousov - used for televisions, home theaters, monitors, mobile phones and washing machines. But Rolsen never traded his name for irons. The company began with the assembly of LG TVs, and now it also produces its own at a factory in Fryazino (parts are purchased in Southeast Asia). IN Lately Rolsen's most successful sales are monitors and televisions, which it produces at 150,000 and 240,000 units per year, respectively. At the same plant in Fryazino near Moscow, all 20-, 21- and 25-inch LG TVs sold in Russia are made.
The trade mark does not deal with trifles either. Kaiser, operating on the market as a German company since the mid-90s and invented by the founding father Pavel Loginov. This brand successfully saturates the market with large-sized kitchen appliances. Her Mr. Loginov makes at the same plant in Poland, which also produces products under the Hansa brand.
Stamps Techno , Trony And Elenberg also never Western. They belong to large retail chains Technosila, Mir and Eldorado, respectively. They are present only in stores of these chains. No Elenberg, say, can be found in Technosila.
But Bork, which promotes itself as German technology, is available in almost all stores, despite the fact that it is a brand of the Electroflot network. But Bork has an advantage - a brutal, very attractive design and an average price segment, while products under the three brands listed above are very cheap.
Tea coffee
Company Milagro(in Spanish - miracle) has been on the market since 1998 and specializes in instant coffee. According to the marketing director of the company Nikita Morev, when they were just starting to work, our buyer had more confidence in Western producers of an invigorating drink, which is why we had to resort to a foreign name. Milagro is made in Europe and Russia, the main office of the company is located in Germany.
Another company, Kaffa Industries, known in Russia for its instant coffee, has been operating here for only three years. Its name is made up, like the name of the type of coffee. Kaffa Elgresso(Kaffa is the name of the province in eastern Africa where, according to legend, the drink coffee first appeared, and elgresso is just a beautiful invented word that means nothing). Kaffa produces coffee at two factories in the Moscow region.
Brands Greenfield , Tess , jardin belong to the St. Petersburg company Orimi Trade, and Curtis & Patridge- manufacturer "May". “The buyer wants to believe that the brand he chooses is made from the unique water of the world's only lost glacier in the Pacific Ocean, according to a recipe accidentally discovered by an extinct tribe of New Zealand aborigines. And most importantly, he is ready to pay extra money for it,” says Kirill Dubinsky, director of strategic planning and business development at the Avrora creative agency.
Tea Greenfield is positioned in the premium price segment as produced by order and under the control of Greenfield Tea Ltd., which was established on August 10, 2003 in the UK by the St. Petersburg tea manufacturer Orimi Trade. Within a couple of weeks, his products appeared on the Russian market. The packaging shows sites with British domains and London addresses. However, information about the history of the company is not indicated on them.
Cosmetics
famous brand Faberlic began in 1997 and was called "Russian Line". Prior to that, its founders, Moscow State University graduates Alexei Nechaev and Alexander Davankov, traded on the securities market. Then they tried to produce bioadditives and household chemicals, but in the end decided to do cosmetics. At first, the company even wanted to play on the fact that it was Russian. But studies have shown paradoxical things. On the one hand, our women appreciate Russian cosmetics for their naturalness. On the other hand, they want to see stylish packaging with a cosmopolitan name on their dressing table.
A new word for the "Russian Line" was invented for a whole year. As a result, they decided to synthesize the words faber (master) and “face” (lic). Both for the foreign and for the Russian ear, the word is new, and according to the manufacturer's idea, it should evoke in the buyer associations with the world-famous Faberge.
This year, Faberlic specifically conducted a survey among its customers, with the help of which it found out that 30% take it for a Russian manufacturer, 29% for a foreign one, and 24% believe that this is a joint production. In fact, they make cosmetics at two factories - in Balashikha and the Moscow region, using, however, raw materials and developments of foreign companies.
Clothing and footwear
Chain of clothing stores Sela, being a Russian brand, fundamentally does not translate its Feel The Same slogan into Russian, which is already 10 years old, almost as long as the network itself.
No shoemaker Carlo Pazolini does not exist and never has existed. Sounds great, of course. It pleases the ear of every woman who lives with a firm and just conviction that the best shoes in the world are Italian. Carlo Pazolini Group is the name of a Russian company that has its own shoe factories in Russia and China and a network of branded stores.
The TJ Collection, which, according to press releases, "was created in the UK in 1992", produces shoes under three brand names: T.J. Collection ,Chester And Carnaby. They are all produced, again, judging by the press releases, at “family shoe factories in Italy and Spain using manual labor". Everything was thought out to the smallest detail. Each brand has its own target audience. TJ Collection is bought by fashion-conscious middle class; Chester - lovers of solid classic shoes; Carnaby - youth. Only one thing surprised the buyers - when they, having gone on business or on vacation to England, tried to find a store of their favorite brand, nothing came of it.
Rostov businessman Vladimir Melnikov sews jeans, denim, children's and adult knitwear in Rostov and nowhere else. He is very proud of the success of his enterprise and generally advocates for a domestic manufacturer. Nevertheless, two of his brands are called Gloria Jeans And Gee Jay. Although it is worth emphasizing here that the origin of the company has never been hidden, but on the contrary, it has been emphasized in every possible way.
St. Petersburg company "August Plus" produces and sells women's clothing under the brand name oggi- very restrained and simple, but, on the other hand, fashionable and elegant. Therefore, teachers, financiers and other strict women who cannot really experiment with style love to buy it. The word oggi itself is Italian (“Today”), so that the majority of customers consider the brand to be Italian.
Shoes Ralf Ringer traditionally considered either German or Austrian. But, in fact, it is produced in factories in Moscow, Vladimir and Zaraysk. At the same time, company executives willingly give interviews to various business publications, enthusiastically talking about our origins and how they develop production and modernize factories.
Shoe chain Tervolina also does not hide the place of production: they sew shoes in Togliatti, at the Leader factory. And they didn’t come up with the name Tervolina on purpose, it remained from the time when the company did not sew its shoes, but imported them from the Czech Republic and Hungary.
Camelot, a brand of ultra-modern youth footwear, is also ours. The history of the Camelot company began in 1996 with the opening of a small store where the collections of Grinders, Dr. Martens, Shellys and others were presented. But not everyone could afford these shoes because of the high price. Since 1999, almost the same shoes have appeared, but not made in Britain and the USA, but in Poland and China under the control of a Russian company. And therefore, accessible to young people.
The Sportmaster chain of stores has a whole line of the most diverse brands of clothing and footwear in sport- and casual-style. For the most part, products under these brands are sold in the stores themselves, but for O'STIN always open separate shops.
Other brands of Sportmaster: Demix, Outventure, Joss, Exxtasy, Termit, as well as sports equipment Torneo.
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