How to make a flower business profitable. How to start a flower business

Date of: 19.02.2022

Not a single holiday is complete without beautiful bouquets that guests rush to hand over to the hero of the occasion.

But there are still weddings, anniversaries, corporate banquets, during which it is customary to decorate the hall with flower arrangements. Add to this the dates of lovers, because there are still ardent young men who want to give their lady of the heart fresh roses or daisies, and you will understand how profitable this type of business is.

If you are looking for a niche in entrepreneurial activity, then it will not be superfluous to find out how to open a flower shop what kind of start-up capital is needed in this business and how profitable this type of business is.

The answers to your questions can be found in this article.

Capital investments: 500,000 - 600,000 rubles.
Payback of business - from 1 year.

Benefits of opening a flower shop

Not in great demand among entrepreneurs ...

Many dealers are afraid to deal with such a delicate product. Yes, and this market is really filled to a sufficient extent, because, wherever you look, grandmothers are everywhere offering uncomplicated bouquets grown by their own hands, then flower stalls with a small and inexpensive assortment of goods, or pretentious markets where they sell bizarre compositions at exorbitant prices.

And yet, opening a flower shop can become a cost-effective and profitable business, because it has many undeniable advantages:

You do not need to have a lot of money in order to launch this startup.
You don't have to be a florist or have an agricultural background to own a flower shop.
Your business is business, and leave the rest to specialists.
In order to open your own flower shop, you do not need huge areas, which means that renting a room will not ruin you.
Flowers will always be a hot commodity while people celebrate birthdays, fall in love, get married, have children, that is, live a normal life.
This type of business in itself implies creativity, you can come up with more and more competitive advantages and increase your customer base.

Competitive advantages of your flower shop

A business started from scratch does not promise huge earnings at the startup stage. Until you have a wide customer base, you cannot dream of super profits.

To attract a lot of customers, you need to figure out how you can profitably differ from your competitors. Alas, the competition in this type of business is quite serious, so you have to try.

Fortunately, owning a flower shop allows you to create many competitive advantages.

For example:

Maintain a reasonable pricing policy.
It is unthinkable not to overprice the flowers, but to mark up enough to keep the business profitable.
Offer the customer a good range of products.
You should have flower arrangements for every taste and budget: small inexpensive bouquets for schoolchildren and students, luxurious roses or orchids for wealthy clients, intricate compositions for originals, etc.
Hold promotions on holidays: March 8, Valentine's Day, September 1, etc.
For example, “Three bouquets for the price of two”, “Buy a bouquet and get a card as a gift”, etc.
Consider a loyalty program for regular customers.
Organize a delivery service for those who cannot deliver the bouquet in person.
Make sure that the sellers and florists working in your flower shop are as friendly, smiling and competent as possible.

Disadvantages of Opening a Flower Shop

This type of business, like any other, implies the presence of not only advantages, but also disadvantages.

Often, entrepreneurs do not want to open a flower shop for a number of reasons.

The most common are:

Perishable goods.
Even clothes have their expiration date, going out of fashion. But stale clothes can at least be sold at a discount.
It is rather difficult to carry out such an action with flowers: few people want to buy half-dead flowers, albeit at a low price.
The seasonality of this type of business.
For example, summer is considered the low season for sales, but on holidays, flower products fly away instantly. But after all, you should always pay taxes, pay salaries to employees, eat and dress, regardless of the season.
When ordering large quantities, you can get a defective product, hidden among quality flowers.

And yet, these disadvantages of opening a flower shop can be fully compensated by not ordering more goods than you can sell, not spending all the profits, but saving enough to survive the low sales seasons painlessly, working only with trusted suppliers.

Features of owning a flower shop

“If you want milk, don’t sit on a stool in the middle of the pasture, waiting for the cow to come to you and offer her udder.”
Richard Branson

A flower shop is also a business, so it operates according to the laws of entrepreneurial activity. The more clients, the more profit.

And yet, the flower business has its own nuances that must be considered before starting a business:

The most favorite flowers of Russians, however, like Ukrainians and Belarusians, are roses.
In pursuit of originality, consumer tastes cannot be ignored.
It is necessary, depending on the season, to have daisies, gerberas, freesias, lilies, chrysanthemums, sunflowers, dahlias, asters, alstroemerias, irises, carnations in the assortment.
The assortment of flower shops is similar.
You are unlikely to find any extraordinary flowers from a supplier that are not available from competitors, so focus on original colors, creating interesting compositions, a variety of flower types, selling not only ready-made cut flower arrangements, but also plants in pots.
March 8, September 1, February 14 - the days of big earnings for flower sellers.
No one will judge if you raise prices substantially these days.
But in the summer, you will have to tighten the belt more tightly, since there are much fewer flowers at this time.
The sale of flowers cannot be called waste-free.
15–20% of discarded plants are considered normal. You shouldn't be upset about this.
In order to keep the freshness of your goods as long as possible, you should install special refrigeration equipment in the flower shop.
It is not cheap, but it will help to further reduce costs.

4 ways to make money selling flowers

Your own flower shop is a conventional name for a business. Most often, entrepreneurs who want to sell such a beautiful and delicate product open the following types of outlets:

Flower pavilion.

This is the most profitable option for those who do not have a large start-up capital, because, in fact, you only need to rent a retail outlet in a crowded place, for example, a large shopping center, underground passage, etc.
If you choose the wrong place to trade, where there will be few people, you risk burning out.

It is also important to take into account the low level of solvency of the future clientele, therefore, when purchasing goods, give preference to inexpensive flowers. Special equipment or decor in the flower pavilion is not required.

Actually a flower shop.

Here you will have to invest much more money and rent a small retail space, decorating it to your liking.

Due to the fact that your sales area will increase, you will be able to sell not only cut flowers, but also ready-made compositions, plants in flowerpots, etc.

The clientele of flower shops is middle-class, so do not make huge fancy arrangements in advance. They can be made to order from scratch.

Flower boutique.

This is a slightly pretentious establishment for customers who appreciate not only the quality and assortment of goods, but also the interior, level of service, etc., so you will have to invest a lot of money in your flower boutique.

You can also experiment with the range of goods: buy both classics and exotic plants from suppliers.

You don’t have to pacify your imagination in composing flower arrangements either.
A flower boutique does not have to be opened right in the center. If you compare favorably with competitors, then your products will come to remote areas.

Online flower shop.

Here, in addition to renting a room and purchasing refrigeration equipment, you will have to spend money on creating a website.

Another disadvantage of this type of business is the inability to get a random customer, since purchases are made on a pre-order basis. To increase the profitability of an online flower store, it is recommended to combine it with a regular one.

Step-by-step instructions for opening a flower shop

The main components of the implementation of this type of business are the premises, its decor, the purchase of equipment, establishing relationships with suppliers and recruiting personnel.

In addition, you will need to officially register your flower shop and advertise it in order to get your first customers.

It will take no more than 4-5 months to launch a startup if you can agree with all government agencies.

Registration of a flower shop

Of course, you will have to register your enterprise, like an individual entrepreneur, and register with the tax service.

You don’t need to obtain a special license not to open a flower shop from scratch, but you will have to get the approval of the fire service and the sanitary and epidemiological station that the room you have chosen meets all standards.

The cost of registering an enterprise ranges from 30,000 rubles and more.

All these procedures should not take you more than 2 months.

Flower shop premises

To start a business, it is not necessary to purchase or rent a huge area. You will be enough and 30 square meters. m.

Not only a trading floor, but also at least one household room where the staff will rest and change clothes, where you can store part of the products, etc., as well as a bathroom.

Renting one square meter, even in small towns, is an expensive pleasure.

In the regions, the cost of a monthly rental of premises will range from 25,000 rubles. In large cities, this amount can be two or even more times higher.

In addition, keep in mind that if you want to locate your flower shop directly in the center, and such a location will certainly have a beneficial effect on business, then renting a room will cost even more.

If the condition of the premises you found is not too good, then it will have to be renovated. If there is no need to repair the hall for a flower shop, then you will definitely have to decorate it in such a way as to attract the attention of customers.

Fortunately, the flowers themselves are a great decoration, so you don’t have to spend a lot of money on interior decoration.

Flower shop equipment

In addition to commercial furniture (counter, shelving), you will have to equip the utility room with at least a minimal set of furniture: staff changing lockers, a table, chairs, etc.

Remember that flowers are perishable goods, so they are much better preserved in the cold. You can purchase a special refrigerator for flowers to store goods, although ordinary industrial refrigerators will also work.

flower shop staff

People always need flowers, so it is desirable that your store works seven days a week, for example, from 10.00 to 22.00.

To do this, you will have to hire several sellers to work in shifts.
If you have registered a small flower shop (about 30 square meters), then you can get by with one seller per shift. If you are aiming for a larger enterprise, then you should think about hiring two salesmen for a shift.

You need to hire a professional florist to create original floral arrangements, but to keep the cost of a new venture down and allow it to take off, you need to hire a salesperson who knows how to put together simple yet beautiful bouquets.

Therefore, to open a flower shop, you need the following staff:

Until your business begins to bring in a lot of profit, you should not hire a driver who will bring flower products from suppliers (you can arrange delivery directly to the office) or deliver them to customers at home.

This position should be considered later, when the business gets back on its feet.

Accounting and store management you can do on your own.

Flower suppliers to the store

If you are not planning to build a greenhouse and grow flowers for sale yourself, then you will need suppliers.

The most popular suppliers of flower products in Russia are the Mytishchi State Farm of Ornamental Horticulture, the Yuzhny State Farm and CJSC Kosino Agricultural Firm.

Perhaps you will open a new supplier that will suit you in all respects.

flower shop advertisement

Of course, the most popular way to attract customers is to serve them well and sell quality products.

If your business is just starting to function in the market, then use ads, videos on local radio and the Internet (social networks, city forums) to advertise it. And you should also invest in a colorful sign that will immediately attract the attention of customers.

How much money do you need to open a flower shop

So, if you are wondering: “How much does it cost to open a flower shop?”, then for everything about everything you will need a starting capital of at least 500,000 - 600,000 rubles.

Item of expenses	Amount (rub.)
Total:	RUB 550,000
Company registration	30 000
Premises rent and repair	100 000
Purchase of furniture and cold. equipment	200 000
Purchase of the first batch of goods	50 000
Employee salary (per month)	60 000
Advertising	30 000
Additional expenses	50 000

We offer you to view a selection of useful tips from an expert:

when and how best to open a flower shop,

what should you pay attention to?

Profits from opening a flower shop

Get ready for the fact that the flower business, like any other type of business, will not initially bring fabulous profits, so include in the start-up capital the cost of renting the hall and staff salaries (at least for a period of up to 3 months).

As soon as your business gets on its feet, then revenues will automatically increase.

Flower shop revenue calculation

As you can see, in a favorable scenario, a flower shop begins to pay off after 3-4 months of work. Expected profit: 20,000 - 50,000 rubles per month.

Of course, with such monthly income, you should not expect your business to pay off before a year of successful activity.

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A large sector is made up of men who purchase flowers for their loved ones; women who often buy flowers to decorate a room or as a gift. In any city there are a large number of flower shops, pavilions and stalls that can compete. Therefore, how to organize a flower business in such a way as to make a profit? To do this, a number of factors must be taken into account.
Organization Features

In this business, several components play a major role. It is necessary to accurately determine the size of the initial investment, objectively calculate the state of the flower market sector, seasonal fluctuations, and strategically place the point of sale. The key to success is a reliable and trusted supplier. So, we organize a flower business.

To organize a flower business, it is enough to register at the local branch of the Federal Tax Service of Russia as an individual entrepreneur, register with the Pension Fund branch, and also decide on the type of taxation and start looking for premises.

Type of outlet

There are several types of retail stores, but not everyone is suitable for a person who does not have experience and large funds for investment. The most suitable option for beginners in this field of business is to open an online store. Here you need to take care of the product range, a quality website, a warehouse space, a delivery method, and personnel for receiving applications.

The flower pavilion will require large investments. You will need a spacious room, decorated in a designer style; a well-chosen assortment of plants. It is necessary to take care of the design of bouquets, everything should be on the level. For more income, you can open a chain of stores.

In order to start trading in flowers, the investment of funds is reduced to the minimum amount, about 300-1000 dollars.

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Necessary materials

You will need a number of materials and tools to create unique bouquets:

cellophane wrappers;
ribbons of various colors;
all kinds of accessories;
cutting tools.

In hot and cold seasons, it is best to purchase an electric heater and air conditioning. It is good to purchase special refrigerators for storing flowers.

In order for your business to be profitable, it is important to properly locate the outlet. It is best to trade at crossroads, busy streets, restaurants, clubs, near schools, kindergartens and universities. Sometimes, to choose a good place, you need to change a few. The main thing is to analyze the results of trading on various platforms.

It is very important to properly prepare the product for sale. Bouquets should be arranged skillfully, flowers should look fresh and attractive. From roses, it is best to cut the thorns to half the stem. In order for roses to absorb water, the stems must be trimmed. Flowers should be stored in a film or cellophane so that they do not lose their presentation. Before selling, it is best to place them for several hours in water heated to 4 degrees. So they will look fresher and more beautiful.

Most of the goods will consist of roses, because these are the most purchased flowers. In addition, they are relatively expensive. The price depends on the season and place of production. Carnations will also make up a significant part of the flower stock. They are much cheaper than roses. It is worth buying tulips, orchids, daffodils and gardenias.

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Choosing staff

Flower business will require careful selection of personnel. It is best to hire a person with a florist education who knows a lot about arranging bouquets and caring for flowers. In addition, the seller must be sociable, polite, energetic, reliable, honest and physically healthy. Place ads in local newspapers or the Internet to attract candidates. The ad must offer decent wages and good working conditions.

You can organize the sale of flowers in restaurants and clubs. For such work, it is best to choose girls. It can also be students who want to earn extra money. They can be dressed in beautiful costumes that reflect the image of your company or restaurant.

Before hiring a person, you need to find out as much as possible about him, because employees will work with cash. Ask for at least two references from your place of study or work. Entrust work with money only to reliable people. After recruiting employees, explain to them what their duties and responsibilities are. Check each worker at least once every three days.

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Advertising campaign

This business differs from other types of business in that traditional advertising is practically ineffective here. In this case, a direct form of advertising is needed. It should draw attention to the seller as the buyer approaches the seller's location.

The best form of advertising is a sign that will grab attention and let you know that flowers are for sale. At the sight of such a sign, many will begin to consider what you are selling. The sign is best made with your own hands to attract buyers with your personality.

On the eve of any holiday event, you can print an article about your store, attach photos and send it to the editors of a local magazine or newspaper. In this way, people will be able to learn about your business, and you will get potential buyers and profits.

In order for a business to develop and be successful, you need to properly organize your daily work. No need to spend more than 3 hours a day on the purchase and preparation of goods for sale. It may take several months to fully organize the entire workflow. But then everything will go like clockwork. In the morning, it is best to prepare flowers for sale, organize the work of sellers and deliver goods.

The time of the highest sales will depend on where the store is located. Stores located in busy areas will sell more flowers from about 4 to 7 pm, as people return from work at this time. Most people buy flowers on their way home, not to work. The most profitable days are weekends. As for flower sales points located in restaurants, the most profitable time is from 18:00 to 21:00. During a downturn in restaurant sales, vendors may cruise the streets looking for customers and then head back to the restaurant. It takes some time for salespeople to gain experience in this business. Girls selling flowers in restaurants should be nice and friendly. They should be able to unobtrusively approach the couple and offer the guy to give his lady a flower.

Businessmen who have put on their feet more than one strong business say that it makes no difference to them what to trade. But selling flowers and bouquets as a business is a special occupation. You trade in beauty, and even with high profitability. Forecasts show that in the near future the flower business in Russia will show good growth rates. This means that another 2-3 years at least is not too late to enter this market. But it just seems that selling flowers is easy. Is it really?

We will show you step by step how to open a flower business.

Flower business: pros and cons

What attracts businessmen to the idea of opening their own flower shop?:

Easy entry….It does not require a lot of start-up capital to get started. To open a small pavilion near the metro or at a bus stop, this amount can be 6-8 thousand dollars.
...and exit. This is also important. If you want to close the case, then, in addition to the usual bureaucratic procedures, you will only have to sell the equipment.
Really big sales margin. Flowers are not a weapon, and not medicines, but the percentage of markup when selling them tends to the same indicators: 100 - 150% plus the cost. Which is inspiring. Is it profitable to do flower business? The answer is obvious.

But, on the other hand, the markup would not be so big if it were not for the risks of this business, which beginners simply cannot forget about:

Short lived product. A large percentage of rejection, which is increasing every hour. Flowers wither unfortunately...
Seasonality. What you can definitely count on is March 8, February 23, Valentine's Day, September 1. That, perhaps, is all. All summer is a “dead”, unpromising season.

Tourism is a relevant and promising occupation. from scratch: design, choice of premises, interior, recruitment and attraction of the first clients.

In addition, we have instructions for opening a car wash: sanitary requirements, renting a box, types of car washes, additional and basic services, decorating a client’s room, and more.

How to start a flower business

How to organize a flower business? It depends on the right choice of location more than any other. Business bouquets are best sold at outlets in business districts. "Points" for the sale of flowers can be classified as follows:

Pavilions, flower stalls near the metro and bus stops. This also includes trading places in markets and shopping centers. The payback of such points depends on the location. It must be very passable. Insiders of this business say that only the flower business on March 8 pays for its place.
Small shops on the first floors of shopping and business districts, in shopping centers. Such points have the opportunity to expand their assortment through gifts, packaging, souvenirs, potted plants and other things.
Luxury-class flower shops, so-called flower boutiques. They are located surrounded by other boutiques, in expensive shopping centers. "exclusive" goods in expensive packaging. The target audience is wealthy people.
Internet shops. Online flower trade is the least developed (especially in the provinces), but the most promising direction.

Wholesale flower suppliers

Wholesalers and large suppliers offer flowers from Holland, Colombia, Ecuador, as well as local producers.

Something about roses. The Dutch rose is a high-quality and expensive product. It is brought “wet”, that is, in buckets, trucks, it is stored for a long time and, accordingly, it costs more. Flowers from South America, on the contrary, are delivered dry by air, in cardboard boxes. Although Ecuadorian roses have larger heads, they cost less and don't look as presentable. This is a "street" product. Flowers of local producers on the purchase cost the same as overseas or more expensive. Such goods are not stored for a long time and many roses are rejected. But, despite this, local flowers find their buyer, especially in season. They are "more alive" and smell unlike imported ones.

Not just roses. In fact, the “bread” of small shops and salons is not roses at all, but “indoor” flowers: chrysanthemums, carnations, tulips, according to the season. Their deliveries should be adjusted like clockwork. After all, it is from the amounts from the sale of these flowers that rent, communal services, salaries and taxes are paid.

Reliable suppliers are a big part of the flower business. After all, on the decisive days that feed the year: March 8. February 14, September 1, sometimes you need everything and urgently. And your supplier should not let you down.

How to open a flower shop from scratch: a sample business plan

The flower shop has an area of 8 - 10 sq.m. Requirements for the premises, and hence the utility costs are minimal. The pavilion may not have sewerage, water supply.

How much does it cost to open a flower shop?

You need to acquire the following minimum equipment:

Racks 30 thousand rubles
Office chair - 3 pieces, 10 thousand rubles
Ergonomic office table – 2 pcs. 10 thousand rubles
Vases, specialized flower stands, consumables, for the first time about 25 thousand rubles

Total: 75 thousand rubles.

We count for three months, assuming that this time is the "magic" day of florists - March 8th. Let's take the rent at the rate of $1,000 per month. Depending on the city, location, the amount of rent varies significantly. Total 108 thousand rubles. - rent.

The amount of initial investments before the opening amounted to 183 thousand rubles. This is not much, but the lion's share will be the purchase of goods and current expenses.

Personnel: 2 sellers, an accountant on a contract and an administrator, he is also the owner. Let's take a trade margin of 90%. This is the average at the moment. If the place is chosen correctly, the daily revenue should be approximately 13 thousand rubles per day, and the monthly revenue should be 390 rubles.

Let's calculate the cost of doing business:

purchase of goods - 200.0 thousand rubles;
salary with accruals - 60 thousand rubles;
rental of premises for a flower shop - 35 thousand rubles;
utility bills (heating, electricity, etc.) - 18.0 thousand rubles;
consumables for current needs - 6.0 thousand rubles;
taxes - 10.0 thousand rubles.

Total costs - 329 thousand rubles.
Based on these very approximate data, the profit will be 61 thousand rubles. It turns out a profitability of 15.6%. Keep in mind that we are talking about the spring period. In the summer, the figures will be lower.

In practice, such points become profitable in the long term only if there are several of them (at least three), that is, a network has been built.

Average flower shop

Premises for a flower shop with an area of 50.0 sq. meters. A refrigerated display case should be added to the list of equipment for the flower business. It is better if it is special, floristic equipment) and a florist's table. In addition, the class of commercial equipment should be higher, computer equipment and a climate system should be present.

flower shop staff

For a flower shop you need: at least two sellers, a florist, an administrator. If there is an Internet site and delivery services, then you will also need a courier. When hiring staff, you should not go to extremes:

Firstly. Do not take people who previously worked on the street into the store. Employers with experience say that the taste of such workers is spoiled, and they get "brooms".
secondly, when hiring, do not pay too much attention to a variety of floristic courses, diplomas and diplomas. Practice shows that more important than diplomas is practical experience in a good flower shop and possession of a good dozen ways to "resuscitate" flowers.

Online flower shop

It is good to earn money not only “from the street” and in the store, but also to establish online sales. How to do it? A small investment in advertising, buying a promoted site and hiring a courier, dispatcher and administrator for a contract - here you are the owner of a network business selling flowers. And this is now a little-developed and promising direction. If you already have a flower business "in real life", the duties of a courier and dispatcher can be performed by store employees.

The amount of initial investment is 513 000 rubles.

The break-even point is reached at fifth month of work.

The payback period is 18 months.

Average monthly profit of the 1st year of project implementation 41 790 rub.

2. Description of the business, product or service

A flower shop is a profitable business that will allow you to receive significant profits with minimal investment, because not a single holiday or celebration is complete without a bouquet.

Color range:

carnation, bush carnation (at least 3 shades);
chrysanthemums (3-4 shades);
roses (from 10 to 15 different shades);
spray roses (about 5 shades);
gerbera (3-5 shades);
tulips;
peonies.

In addition to the flowers familiar to the Russian territory, it is necessary to offer exotic ones brought from tropical countries:

orchids;
strelitzia;
freesia;
anemones;
ranunculus;
irises;
anthuriums.

Rare types of flowers, unlike those that are bought every day and in large quantities, should be presented in several copies. For buyers, special brochures can be printed, in which there will be a story not only about this type of plant, but also how to care for it, conditions of detention, etc.

Range of offered goods:

cut flowers;
A flower arrangement made by a florist using packaging materials that play an important role in the flower business, because the beautiful design of bouquets depends on them;
Souvenirs.

Characteristics of packaging materials:

gift wrapping for flowers and flower arrangements;
handbags from various materials;
wrapping paper for every taste;
boxes for packaging flower arrangements;
baskets for bouquets;
ribbons, floral bows, rhinestones.

To increase the profit of your business, you can provide the following types of services:

services for the design of premises for celebrations;
conducting master classes in floristry.

3. Description of the market

Today, the market for flower shops is quite high competition. There are low entry barriers and good development prospects. Thus, in order to take your place in this niche, you need to make the most of your opportunities and find new and original ways of development. At the moment, online flower shops are of particular relevance. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts are especially relevant in the pre-holiday time. In general, the period from late December to mid-March can be called the peak due to the large number of holidays during this period of time. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

There are specific dates for the peak sales of flowers:

September 1;
The 14th of February;
March 7 - 9;
May 25th.

The target audience

Flowers are actively bought and presented by the widest strata of citizens. The core of the target audience is working youth aged 18-35. This group of buyers can be considered the main one in terms of generating store revenue: they give flowers to each other, to their parents, grandparents, pay for the purchase of flowers for children during the holidays.

People buy flowers for various purposes:

The desire to congratulate someone on a solemn event;
Desire to show attention to the opposite sex;
Buy a means of decorating the interior of both a private home and public places.

4. Sales and Marketing

5. Production plan

The main goal of the project is to open a flower shop and maximize its profits.

Overview of the real estate market for the selection of the optimal premises.

Store requirements:

A separate stationary pavilion with an area of 20–40 m2 or a room of the same area on the ground floor of an office building or residential building;

Windows and the entrance should open to the first line or be in sight from it;

It is desirable that the building is located near the roadway and next to a public transport stop;

The possibility of placing a sign;

The presence of running water and a bathroom.

Registration of a legal entity.

When opening your own flower shop, special attention should be paid to organizational and legal issues. It is very important to have all the necessary information and work according to the law in order to avoid various fines.

Legal form - individual entrepreneur or LLC.
It is more profitable for an entrepreneur to choose the simplified tax system "Income minus expenses" 15%.
It is obligatory to have a “Program of sanitary and production control”. It is carried out once - after approval by Rospotrebnadzor.
It is obligatory to have contracts for deratization, disinfestation and disinfection.
Ventilation and air conditioning systems must also be serviced, their disinfection is mandatory.
A contract for the removal and disposal of solid waste is required.
There are also requirements for the internal documentation of the store. So, the organization must:
- register of overdue products;
- register of disinfectants;
- product range list.
All products will require SES hygiene permits or appropriate quality certificates.
It is worth familiarizing yourself with the Customs Code and the resolutions of the Rosselkhoznadzor that apply to plants.
Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
If you accept payments from customers by bank cards, then you need to open a current account.

6. Organizational structure

Staffing schedule:

director - 1,
seller/florist - 2,
courier - 1.

The total number of staff is 4 people.

Requirements for all candidates:

active life position;
high communication skills;
goodwill;
honesty;
discipline;
responsibility.

Requirements for a florist:

good taste;
the ability to interest the buyer;
experience in similar positions;

fixed costs	Salary	The number of employees	Sum	Average salary per month per employee
Director	30 000	1	30 000	39 737
Salesman	25 000	2	50 000	25 000
Courier	15 000	2	30 000	15 000
Insurance premiums			33 000
Total payroll			143 000

7. Financial plan

The sales plan for the project is forecasted taking into account the seasonality of this business. A gradual increase in sales volumes is predicted in the first 3 months of the project implementation. Despite the seasonality of this business, the sales structure is diversified in such a way that the store constantly makes a profit.

Thus, the considered base scenario is realistic, and the project has a reserve for increasing sales volumes in case of successful entry into the market.

Thus, 15% of purchased flowers remain unsold and are written off as losses. The markup for flowers is 200%, the markup for souvenirs is 100%. The cost of packaging is 5% of the sale of the bouquet.

Taking into account the purchase of goods, raw materials and materials, the average monthly cost is 384,500 rubles.

The financial result for the first year of operation is presented in the table. The average net profit for the first year of operation is 121,000 rubles.

1 month

2 month

3 month

4 month

5 month

6 month

Revenue

(-) Monthly costs

281 764

-123 408

-59 920

128 951

319 114

(=) Cumulative net profit

- an idea that visits many people who dream of having their own business and finally starting to work for themselves. The advantages of this type of activity are minimal initial costs, ease of organization and great prospects in terms of development. With the right design of the business and the presence of a business plan, you can achieve good success and recoup the costs within a year.

In what direction can you work?

Before proceeding with the registration, formalization and purchase of equipment, it is worth understanding the formats of the flower business. The following options are available here:

Small flower tent. There is high competition here, but with the right choice of a place for trading, a shortage of buyers is excluded. In order to count on big profits in business, it is important to know the features of flower storage, take into account their fragility and fragility. On average, twenty types of flowers are enough for such a business. Product packaging plays a major role.
Small flower shops. Such outlets should be based in busy places where there is a large flow of people. Unlike a tent, here the entrepreneur has a large area at his disposal, which allows him to expand the assortment by adding flowers in pots, souvenirs, flower soil and other goods to the sale. This format implies higher investments. The average payback period depends on the time of year when the store was opened. If this happens before the holidays, the costs will recoup faster.
Online flower shop. This type of business is suitable for people who have real life trading experience. The question is is it profitable to open a flower shop online. With the development of the Network, this direction has become really popular and brings a stable profit. People get the opportunity to place orders without leaving their homes. The advantages of the method are that there are no large expenses, because it is not necessary to spend money on the purchase (rent) of premises and equipment, as well as the search for employees.
specialized boutiques. Such a flower shop is located on the first floors of buildings or in shopping centers. Here everything should be at the highest level, starting with the external design and ending with the preparation of the bouquet. To open such a boutique will require higher costs (about $80,000). With a competent approach in doing business, you can count on stable profits and a quick payback. On average, such a salon can bring 5-7 thousand dollars.

Subtleties of registration

The next step is to formalize the business. Here it is important to consider options for the form of ownership - IP or LLC. The first type is suitable for a flower pavilion or a small shop. There are no problems with obtaining a certificate from the authorized bodies. The optimal taxation system for individual entrepreneurs is the simplified tax system, thanks to which you can reduce tax expenses (you will have to pay only from actual profits). This option helps out in the off-season, when the flower shop brings less profit.

Another thing is when it comes to a large salon or boutique. Influential people and companies make purchases here, so you cannot do without registering an LLC. A feature of this organizational and legal form is the possibility of making payments by bank transfer, through a specially opened current account. Here, the optimal form of taxation is UTII, when the calculation is made according to average parameters, and payment can be made in installments.

The next stage after the registration of an LLC or individual entrepreneur is the purchase of KKM and its registration with the Federal Tax Service. If you act on your own, it will take about two weeks. If you use the service of cash register sellers, the procedure will take about three days. According to the legislation, an individual entrepreneur can work without a cash register. The problem is that not all suppliers are ready to cooperate without a stamp.

What documents are required?

The flower shop must have the following documentation:

Review book.
SES conclusion.
Permission to trade (issued by municipal authorities, taking into account Federal Law No. 381).
Price (optional).
Sales invoice (may not be shown to customers).

All papers must be correctly executed and available to customers. The rest of the documents should include a lease agreement, a cash register, as well as a certificate confirming the registration of KKM. It must be kept in the store. Employees will also need to have health books.

To open a flower shop , certificates are not needed, but their presence increases the confidence of buyers. If you work with experienced suppliers, they will definitely have certificates. It remains to make a copy of the document and keep it at hand.

Finding a place

Choosing the location of a flower shop is an important and far from easy task. In this type of business, there is always competition, so you will have to sweat over the search for a suitable premises. The average cost of a retail space with a large flow of customers is 60-100 thousand rubles a year. If you have any difficulties in finding a place, you can invite a specialist.

There are several options for arranging a store:

In a small “house (tonar, trailer).
In the mall.
In an already rebuilt house (the first line by the road).
In a separate building (best option).
In the pavilion, consisting of modular elements.

From the standpoint of costs, it is more profitable to rent premises in a shopping center, and the “pavilion” option will cost more.

Remember that the success of a business largely depends on the correct choice of location, so it is undesirable to rush into this matter.

Purchase of equipment

Now consider, what it takes to open a flower shop. The minimum set includes work tables, showcases, shelves, racks and refrigeration equipment. You will also need a tool for florists, which include:

Secateurs.
Scissors.
Clippers and more.

The purchase of a KKM for an individual entrepreneur is optional (as mentioned above), but if you choose an LLC, you will have to fork out. With this form, you can not do without printing checks and other documents confirming the purchase.

Range selection

When compiling step-by-step instructions for business development, it is worth taking into account one more factor - the product range. If you deal only with slices, you can’t count on big profits. Expansion of the range is indispensable. On sale should be fresh flowers, green spaces, various compositions of dried flowers. Of the additional products with which you can expand the range, it is worth highlighting:

Cache-pot of various shapes and sizes.
Decorations for bouquets.
Toys, postcards and souvenirs.
Figurines made of marble, plaster or plastic.

It is advisable to replenish and update the choice of goods on a regular basis, which guarantees a stable income and coverage of customer needs.

Staff selection

Do not underestimate the importance of another stage - the selection of employees. A small store can get by with three employees, namely an administrator, a florist, and a salesperson. If you have an Internet resource, as well as a delivery service, you will need one more person.

You can not take to the store people who previously worked only on the street. Experienced entrepreneurs assure that the taste of such people has already been spoiled, so instead of beautiful bouquets, “wreaths” are obtained. In addition, when selecting people, you should not pay attention to documentary evidence of experience - the presence of certificates, diplomas or other papers confirming the completion of courses. Experience plays a key role in this field.

Advertising

It is not enough to open a flower shop - it needs to be promoted, to convey to people information about the emergence of a new outlet. The amount of profit at the initial stage depends on the success of this stage. Lots of promotion options:

Create a beautiful sign.
Smart window dressing.
High quality goods.
Creation of advertising posters and submission of announcements.

You can create your own website on the Internet, which will perform two functions at once - to bring new customers and provide information about the outlet, promote the brand. If funds are available, you can advertise on radio or TV. A good option would be to cooperate with large companies that can be offered wholesale at a more affordable price. If you make the expenses for the promotion of a flower shop regular and choose the right strategy, the result will come.

Basic costs

Now consider the main dilemma, how much does it cost to open a flower shop from scratch. The items of expenditure are as follows:

Room rental. Costs depend on many criteria, from the area to the location of the outlet. For the arrangement of the store, 45-50 square meters are enough, which will cost 20-100 thousand rubles of rent every month. When opening a boutique in the city center, you will have to pay more, but it is undesirable to immediately invest a lot of money (in the absence of experience).
Room renovation. The rented area is not always suitable for trade (if it is not a place in a shopping center). So the costs can increase by another 20-30 thousand rubles with the usual cosmetic repairs. If a designer is involved, the costs are much higher.
Equipment. Equipment costs depend on the form of business. So, the purchase of KKM will result in 10-15 thousand rubles, and the total costs will be (based on the list above) about 150-200 thousand rubles.
Staff. If you have four employees, you need to be ready to give 80-100 thousand rubles a month. At the initial stage, you can get by with one seller, and take care of the rest of the issues. With a professional approach to organizing a business and hiring an experienced florist, you will have to spend a large amount. The services of such specialists cost 30-40 thousand rubles a month. In addition, employees will have to be sent to advanced training courses, which also translates into a tidy sum - approximately 5-30 thousand rubles (depending on the regional location).
Primary purchase. Already at the beginning of the activity, it is necessary to purchase goods so that you can offer something to customers. An average of 40-50 thousand rubles (for the capital) will go to buy a cut. Rates are lower in regions. The total cost of filling the store is 350-400 thousand rubles.

The total monthly expenses average about 700-800 thousand rubles. This amount can be significantly reduced if you save on equipment, repairs, rent and other cost items.

How to increase profit?

When developing step-by-step instructions for business development, it is important to focus on increasing profits in the future. Profit depends on the following factors:

Choice of scale of activity (boutique, pavilion, shop).
Location.
Supply security.
Product advertisements.
Applied methods of sale.
The size of the initial investment.

How to increase income?

To increase the level of profit, you should use the following tips:

In addition to a bouquet for a young girl, you can offer chocolate or other sweets. The gifted person will be satisfied, and the flower shop will receive additional income.
The presence of chewing gums or special sweets can be useful for a young couple who may kiss during a date.
It is possible to sell alcohol along with flowers. At the same time, there is no need to buy a license - it is enough to conclude an agreement with one of the stores selling alcoholic beverages.

Results

The flower business is considered a profitable business. Its advantages include:

Small start-up capital. It is not necessary to start immediately with the opening of the store. At the start, you can limit yourself to a pavilion near the metro. In this case, the costs will be about 300-400 thousand rubles.
Ease of closing a business. If necessary, you can cover up activities and sell equipment.
Large trade margin. The average markup in the flower trade is 120-150 percent (not counting the cost).

Among the shortcomings, it is worth highlighting the fragility of the product and the seasonality of the business. But such disadvantages are not a reason to refuse such an attractive way of earning.