The Renault logo was founded in 1900. At first, it was an image of the first three letters of the names of the brothers who were the founders of this company. Then, the front of the car fit nicely into the base of the logo. But then the First World War broke out, and the car manufacturer changed direction, making tanks. The production of heavy equipment brought great advancement for the company. As a result, after the end of hostilities, the design of the logo was changed, adding an image of a tank to it. The modern logo looks like a rhombus, the meaning of which causes active discussion. There is an opinion that this is the shape of a diamond. Another version is an imprint of traces from a tank. Both versions are quite logical. One thing is known for sure, that the brand color of the company is the color of the sun - yellow.

We offer you a step-by-step instruction with pictures and drawing of a simple level of complexity, which demonstrates how to draw a Renault badge correctly.

The emblem in the form of intersecting 4 rings originated from the merger of 4 companies - Audu, Horch, DKW and Wanderer. When in the 1980s Toyota considered options for the name of its new brand, such as Celsius or Alexis, the result of the transformation was the word "Lexus" (translated from English: laxury - luxury). The emblem originates in 1936, and represents the letter M. The emblem was identical to the coat of arms of the city of Hiroshima, in which it was founded. The first Škoda cars were made in 1925 after a merger with the well-known bicycle company Lorin & Clement, which had also produced cars since 1905. The emblem of the company was a winged arrow, expressing the ideals of the company. The arrow symbolizes the improvement of technology, the wing symbolizes the "creative human spirit", and the eye on the wing symbolizes vigilance. The first car that came off the assembly line, Jacob (1927), had a diagonal strip - known today - and a circle with an arrow, which symbolized iron.

Separately, it is worth noting the color scheme: the color of Renault is yellow, a rather rare color for a car brand.

An interesting fact from the history of the creation of the "diamond-shaped" Renault logo

The question has been tormenting for a long time - what does the Renault rhombus mean? What is the history of our rhombus? For example, BMW has a propeller, Toyota has a buffalo head, VAZ has a boat floating along the Volga, and so on .... I don't know anything about Reno. Svibal wrote: In old cars there was such a feature called "crooked starter"! It’s even curious ... why is the “curve” in oil? Like "our armored train?" Or are you preparing an exhibit for the Museum of Home Avtoslava?

As a result, after the end of hostilities, the design of the logo was changed, adding an image of a tank to it. The modern logo looks like a rhombus, the meaning of which causes active discussion. Renault owns a diamond icon. Place it in a large rectangle. We have drawn the correct shape of the Renault logo. The modern logo has a three-dimensional shape. To fully depict it, it remains to add a few strokes.

Car logos and their meaning, history.

And yet, somehow in the forum I saw a topic about the club's symbols, but I did not understand - does the club still have a so-called business card that can be glued to the glass of cars? And the logo itself, it turns out, says that the symbol of the brand is a permanent gimor with repairs!!! In autumn, Renault plans to introduce an updated logo and a new corporate slogan. I think that Renault will leave the rhombus, but only modify it a little. The first Renault logo, drawn in 1900, contained the initials of the three Renault brothers: Louis, Ferdinand and Marcel.

The next version of the logo was designed in 1927. Then the famous wings of the company appeared, borrowed, by the way, from Bentley and designed to symbolize speed. The modern emblem of the car is neutral: traditional fenders and the Aston Martin name. But in fact, the Bavarian flag is taken as the basis for the BMW emblem (this is how the National Geographic channel interprets the origin of the logo). As an emblem, the Holden Lion dates back to the time when carriage builders engraved the company's name on door sills or panels. In the early 1920s, body builders (Holden's Motor Body Builders) used a large copper plate with a bulging winged figure symbolizing industry against the backdrop of factory buildings. The "Jeep" logo in its current form currently symbolizes the front of the vehicle. The name of the South Korean auto company KIA can be translated roughly as "Rise from Asia." The three-dimensional KIA Motors logo embodies the company's inherent youth and vigor. The head of this mythical character was depicted on the logos of the first Mercury cars. The cat on the company logo appeared in the late 60s. The same symbol was used in advertisements for the famous Mercury Cougar muscle car model.

But the BMW logo has remained unchanged for almost a century. Sometimes the author of the image idea - a schematic drawing of an Indian head in a traditional dress with five feathers - is considered to be the commercial director of Skoda Plzen at that time, T. Maglich. The Skoda logo after restyling became simpler: the brand name moved from the inner part of the logo circle beyond it, and the inner part of the emblem became larger. Shades of blue seem to be the most common color in the automotive industry, think BMW, Ford, and Volkswagen. It is interesting that on the modern logo, four rings are, as it were, melted from one piece, and not connected in a chain. Audi is Latin for "listen!". Like BMW, Saab originally made airplanes and ended up doing so after World War II.

I'm sure most people don't even know what emblems flaunting on cars symbolize. This article provides information on the origin and meaning of the logos of the world's major automakers.

There are many interpretations of the emblems on the web. Almost all of these versions are fictional. On the pages of a car forum, I came across an opinion that the Toyota emblem is a stylized image of a bull's head. Of course, it is incorrect and does not even have anything to do with the history of the company. It was surprising that the person who presented this version was completely sure that he was right.

In the process of writing the article, more than two hundred different sources were analyzed (including official data), so you can be sure of the accuracy of the information located on this page.

Audi AG (Ingolstadt, Germany)

Audi emblem - four metal rings. The interweaving of these rings symbolizes the unbreakable unity of the four founding companies: Audi, DKW, Horch and Wanderer. In 1932, these previously independent firms were merged into a union - "Auto Union".

The automaker was named after its founder, August Horch. The fact is that the word Horch (German Horch - “listen”) in Latin translation sounds like “Audi”.

Here, naturally, a question arises. Why didn't the firm get the name of the founder? The fact is that August Horch in 1899 opened his own car manufacturing company (A. Horch & Cie). After 10 years, he was outdated from his own company, and he founded a new one, already in another city, continuing to use the same brand - Horch. His former partners sued him and sued the brand, so August was forced to come up with a new company name.

Bayerische Motorenwerke (Munich, Germany)

There is an erroneous opinion that the Bayerische Motorenwerke emblem is a stylized image of a rotating aircraft propeller. But in fact, the Bavarian flag is taken as the basis for the BMW emblem (this is how the National Geographic channel interprets the origin of the logo).

BMW was founded by Karl Friedrich Rapp in 1913 in Bavarian lands near the Flugmaschinenfabrik aircraft factory. Initially, the company produced aircraft engines. In 1923, BMW produces its first motorcycle. Later, in 1929, he produced the first car under the name Dixi.

Citroen (Paris, France)

The Citroen emblem is a schematic representation of the teeth of a chevron wheel. A chevron wheel is a gear with V-shaped teeth (such a tooth structure solves the problem of axial force; when using chevron wheels, there is no need to install shafts on thrust bearings).

The company was named after its founder, Andre Citroen.

In 1913, André Citroën set up the production of such gears, which in many ways surpassed the products of competitors. This explains the choice of emblem.

Few people know that PSA Peugeot Citroen is the parent company of Citroen. The automotive company PSA Peugeot Citroen (formerly Peugeot SA) bought a 38.2% stake in Citroen in 1974, and by 1976 brought this share to 89.95% (at that time Citroen was on the verge of bankruptcy). After that, this company was created, producing Peugeot and Citroen cars.

These two brands, owned by PSA Peugeot Citroen, have independent marketing structures and retail networks, but the development and production of models is carried out by common divisions.

Infiniti (Tokyo, Japan)

At first, the designers wanted to use the symbol of infinity in the emblem - the Mobius loop. But then they decided to display in the emblem a symbol of the road going to infinity, a symbol hinting at an endless path to perfection in everything.

The name of the brand is translated as infinity, infinity.

Infiniti is a subsidiary of Nissan and its history is quite interesting. It all started in the distant sixties of the 20th century. At this time, Nissan entered the US market. The Americans sensed the benefits and began to buy inexpensive and reliable cars of the company. Nissan soon established itself as a manufacturer of economy class cars, in this regard, it was not practical to launch higher-level cars on the market under the same brand. For this, the Infiniti brand was created.

Mazda Motor Corporation (Hiroshima, Japan)

The emblem of this auto company flaunts a stylized letter "M", depicting spread wings. The firm was named after the Zoroastrian God of Life named Ahura Mazda (aka Ormazd). Also, the word "Mazda" is consonant with the name of the founder Zujiro Matsuda (1875-1952).

The company was founded in 1920, and began its activities with the production of building materials from cork wood. In 1927, the company began the industrial production of automobiles.

And now about what the famous Zoom-Zoom is. Look at how children play with cars, listen to what they say at the same time - “whhhhhhhhhh”. Duck, children in English-speaking countries do it like this - “zoom-zoom” (zoom-zoom). This is how Mazda shows the image of a brand with a sporty character that can lead the buyer to childish delight.

Mercedes-Benz (Stuttgart, Germany)

The emblem was created in the form of a three-pointed star, symbolizing the superiority of the brand in the air, on water and on land, since Daimler Motoren Gesellschaft (it is the parent company for Mercedes-Benz), in addition to cars, produced engines for aviation and ships.

In 1926, the emblem of Mercedes began to show off a laurel wreath for victories in motor racing.

It is also interesting that the Mercedes brand got its name in honor of the daughter of one of the founders of the concern - Emil Jellinek.

Mitsubishi Motors Corporation (Tokyo, Japan)

The emblem of this concern is a fusion of the family crests of the founders: the Iwasaki clan (three diamonds) and the Tosa clan (three oak leaves growing from one point).

Mitsubishi's name is made up of two Japanese words: Mitsu and Hishi. Mitsu means the number three in Japanese. The word Hishi is translated as chestnut, water chestnut, and it is also used to denote a diamond shape.

I would like to note one fact - the emblem of this company has never changed and, to this day, has its original appearance.

Also, I think you will be interested to know that Mitsubishi is not limited to the production of cars. This is a whole corporation, the range of activities of which is very wide: from the production of paper (Mitsubishi Paper Mills) to the production of tanks, ships and even spacecraft (Mitsubishi Heavy Industries).

Opel (Rüsselsheim, Germany)

The Opel emblem depicts a lightning bolt.

The word Blitz first appears on bicycles and sewing machines (at that time the company did not produce cars yet) by Adam Opel in 1890. Blitz (translated from German - lightning, fast) symbolizes lightning speed and speed.

Renault S.A. (Paris, France)

The emblem of Renault, since 1925, has the shape of a stylized diamond. The modern version of the logo was introduced by Victor Vasarely in 1972. And the first Renault logo was drawn in 1900, it contained the initials of the three Renault brothers: Louis, Ferdinand and Marcel.

At 21, Louis Renault designed his first car in the yard of his parents' house. Soon he began to receive orders for cars and in 1898, with his brothers and friends, he founded the company Societe Renault Freres in Boulogne-Billancourt (a western suburb of Paris).

Škoda Auto (Mladá Boleslav, Czech Republic)

The Skoda emblem depicts an arrow, on the arrow the tip of a bird's wing with a circle (eye).

Symbolism of the logo elements:

• The wing symbolizes the scope of the company's program of production and sales of cars around the world, the versatility of production;
• The circle (eye) on the wing indicates the accuracy of production and the breadth of views;
• The arrow is a symbol of progressive production methods and high productivity;
• The large circle (ring) symbolizes the perfection of products, the versatility of production, the globe, the world;
• The black color indicates age-old traditions;
• Green indicates that the company cares about the environment.

Subaru (Tokyo, Japan)

In the constellation Taurus is a cluster of stars called Subaru (this is the Japanese name, in the west it is called the Pleiades). In this constellation, 6 stars are visible to the naked eye, which we see on the company logo, only they are located differently than in the cluster.

A bit of history: Subaru is a division of Fuji Heavy Industries (FHI), which is engaged in the aircraft industry. The head of the Kenji kita company was an ardent supporter of the production of cars and was very passionate about this. He held a competition to choose a name for the P-1 car (the first prototype passenger car produced by the company in 1954), but none of the proposed options interested him. Then he gave him a name that he had long nurtured in his heart - Subaru. This name, in Japanese, is consonant with the word Mitsuraboshi, which literally means six stars. Another interesting fact is that FHI was formed by the merger of exactly 6 companies.

Toyota Motor Corporation (Toyota, Japan)

According to official figures, the emblem of the Toyota Company is an image of a stylized weaving loop. There is also an erroneous opinion that the emblem is an image of a sewing needle through which a thread is threaded.

It's hard to grasp the connection between the largest auto company in the world and weaving loops without knowing its history. The fact is that Toyoda (Toyoda Automatic Loom Works - as the company was previously called, it got its name from the name of the leader Kiichiro Toeda) began its activities as a company for the production of automatic looms.

Toyota Motor Corporation was founded as an independent company in 1937. As you may have noticed, its name has been changed. There were three reasons for this, namely:

• Ease of pronunciation;
• The word Toyota, written in Japanese alphabet, consists of 8 strokes (toyota in hieroglyphs). According to the heads of the company, this name turned out to be more successful, since it is believed that the number 8 brings good luck;
• If you divide the word Toyota into toyo (abundance) and ta (rice), you get the expression "zoom-zoom", and in the east it symbolizes prosperity. In some sources, there is another translation of the word toyo - the eastern ocean (to - east, yo - ocean).

Volkswagen (Wolfsburg, Germany)